Our Mission

Care Association plans, develops, and implements innovative strategies to alleviate economic burdens on lower- and middle-income households.  We serve households in the United States that pay more than 30% of their gross income on housing or are transient because of lack of affordable housing.

Innovative strategies include three distinct projects: real property development, assistance for emotional resolution of blocks to achieving economic wellness, and the Care For Us community web application.

Many conventional “affordable housing” plans include subsidies to cover the “market rates” for vacancies.  But the real demand is for housing at costs that households in lower income brackets can afford.  With property development, we aim to create housing affordable for a minimum wage earner.

With the Care For Us web platform, we aim first to establish connections between households that are unable to compete in inflated real estate markets and homeowners who prefer to offer housing on their terms.  Secondly, we aim to enable access to goods and services on the platform to assist those in need. Thirdly, we curate information and provide links to resources to inspire and enrich users’ experience.

Care is KindSM

Our hope is to motivate others with the power of property to act with kindness toward those less fortunate; to encourage people who are different from each other find mutual respect; to inspire people to find contentment with what they have; and to reinforce the fabric of American culture by spreading the spirit of inclusion.

Our primary focus is on the accessibility of affordable housing.  Our country is faced with a crisis in which too many Americans are paying more than the maximum national standard of 30% of gross income on housing costs: including rent or mortgage, maintenance and utilities.  Making more affordable housing accessible allows residents to reallocate funds toward other necessities, such as child care, education, healthcare, clothing, and food.  Enabling the increase of disposable income for millions of lower-income households in the United States raises spending power and strengthens the economy.