Our Mission

Care Association plans, develops, and implements innovative strategies to alleviate economic burdens on lower- and middle-income households.  We serve households in the United States that pay more than 30% of their gross income on housing or are transient because of lack of affordable housing.

Innovative strategies include three distinct projects: real property development, assistance for emotional resolution of blocks to achieving economic wellness, and the Care For Us community web application.

Many conventional “affordable housing” plans include subsidies to cover the “market rates” for vacancies.  But the real demand is for housing at costs that households in lower income brackets can afford.  With property development, we aim to create housing affordable for a minimum wage earner.

With the Care For Us web platform, we aim first to establish connections between households that are unable to compete in inflated real estate markets and homeowners who prefer to offer housing on their terms.  Secondly, we aim to enable access to goods and services on the platform to assist those in need. Thirdly, we curate information and provide links to resources to inspire and enrich users’ experience.


  • Develop alternative housing site for 16 households by year-end 2020
  • Expand development to multiple sites and 100+ households in 2021
  • Provide emotional resolution support targeting those facing microaggressions due to lower socioeconomic statuses
  • Publish effective educational content that considers the diversity of and the need for unity among the US population
  • Build a web platform that educates, creates community, and provides property owners a way to fill affordable housing vacancies without having to confront a competitive pool of tenant prospects

Care is KindSM

Our hope is to motivate others with the power of property to act with kindness toward those less fortunate; to encourage people who are different from each other find mutual respect; to inspire people to find contentment with what they have; and to reinforce the fabric of American culture by spreading the spirit of inclusion.

Primary Program

Affordable Housing

Too many Americans pay more than the national standard of 30% of gross income on housing costs: including rent or mortgage, maintenance and utilities.  (Source: Joint Center for Housing Studies of Harvard University.)  Truly affordable housing allows residents to reallocate funds toward other necessities, such as child care, education, healthcare, clothing, and food.  Reducing housing costs also increases disposable income, which raises spending power and strengthens the economy.

Our primary objective is to build as many affordable homes as possible.  

Developing Affordability

We are currently planning the construction of 16 single family cottages in Sonoma County where the planning department recently enacted a provision to allow construction of multiple small houses on a single residential lot.  Our goal for 2019 is to raise $850,000 to buy a lot and build as many of these cottages as possible.  The site will accommodate parking and an accessory structure for shared amenities.

In the county known for its pinot noir, cabernet sauvignon, and zinfandel grapes, there is a 10-year waiting list for affordable homes.  In November 2018, the county’s Cottage Housing Development provision came into effect, and we want to take advantage of it.

The units will be offered for rent at rates affordable for its tenants at no more than 30% of a household’s gross income. With the revenue, we will run programs to empower the tenants with sustainability and stress reduction, and we will continue to develop other properties in the San Francisco Bay Area.

To complete this project, we will need a total of $1.3 million by 2020.

Make a Tax-Deductible Donation

Donate today to help us reach our goal. Donations are tax-deductible as allowed by law. We also accept donations on Facebook. And checks mailed to Care Association, c/o Kiai Kim, PO Box 14471, San Francisco, CA 94114.

For more ways to help, visit this page.

For a Better Economy

The demand for more affordable housing is growing all over the country.  In the San Francisco Bay Area, a shift in culture has been the consequence of thousands of residents leaving to live in more affordable communities.  Small businesses suffer from the pressure of paying a rising minimum wage and lack of a job applicant pool.  If lower-income workers are unable to live in the cities where there is work, how can these businesses survive? By providing homes at rates people are willing to pay, we will strengthen the economy and enliven the community.