Our Mission

Care Association plans, develops, and implements innovative strategies to alleviate economic burdens on lower- and middle-income households.  We serve households in the United States that pay more than 30% of their gross income on housing or are transient because of lack of affordable housing.

Innovative strategies include three distinct projects: real property development, assistance for emotional resolution of blocks to achieving economic wellness, and the Care For Us community web application.

Many conventional “affordable housing” plans include subsidies to cover the “market rates” for vacancies.  But the real demand is for housing at costs that households in lower income brackets can afford.  With property development, we aim to create housing affordable for a minimum wage earner.

With the Care For Us web platform, we aim first to establish connections between households that are unable to compete in inflated real estate markets and homeowners who prefer to offer housing on their terms.  Secondly, we aim to enable access to goods and services on the platform to assist those in need. Thirdly, we curate information and provide links to resources to inspire and enrich users’ experience.


  • Educate the public on how to make housing truly affordable
  • Teach workshops on development and construction
  • Publish educational content on issues affecting socioeconomics
  • Build a web platform that educates, creates community, and connects people with goods and services

Care is KindSM

Our hope is to motivate others with the power of property to act with kindness toward those less fortunate; to encourage people who are different from each other find mutual respect; to inspire people to find contentment with what they have; and to reinforce the fabric of American culture by spreading the spirit of inclusion.

Primary Program

Affordable Housing

Too many Americans pay more than the national standard of 30% of gross income on housing costs: including rent or mortgage, maintenance and utilities.   One out of 11 households are cost-burdened with housing costs that are 50% or more of their income (Source: Joint Center for Housing Studies of Harvard University).  Truly affordable housing allows residents to reallocate funds toward other necessities, such as child care, education, healthcare, clothing, and food.  Reducing housing costs also increases disposable income, which raises spending power and strengthens the economy.

We have change our primary objective to figuring out how to increase the number of affordable homes as quickly as possible.  And if possible, we will build them ourselves.

Developing Affordability

We are meeting with the public, getting to know their desires and capabilities, and making plans to help them become builders.  In 2018, Sonoma County’s planning department enacted a provision called the Cottage Housing Development provision to allow construction of multiple small units on a single residential lot.  This provision is allowing tiny houses to be built on foundations.

In the county known for its pinot noir, cabernet sauvignon, and zinfandel grapes, there is a 10-year waiting list for affordable homes.  This waiting list was worsened by the Tubbs Fire in 2017.  But with education and experience, people no longer have to wait.

Care Association is working to coordinate workshops to teach people to become their own general contractors and developers.  And then we hope to expand to also develop real property for others who may not have the physical ability to build their own homes.

For a Better Economy

The demand for more affordable housing is growing all over the country.  In the San Francisco Bay Area, a shift in culture has been the consequence of thousands of residents leaving to live in more affordable communities.  Small businesses suffer from the pressure of paying a rising minimum wage and lack of a job applicant pool.  If lower-income workers are unable to live in the cities where there is work, how can these businesses survive? By providing homes at rates people are able to pay and afford daily living expenses, we will strengthen the economy and enliven the community.