Our Mission

Care Association plans, develops, and implements innovative strategies to alleviate economic burdens on lower- and middle-income households.  We serve households in the United States that pay more than 30% of their gross income on housing or are transient because of lack of affordable housing.

With the Care For Us web platform, we aim first to establish connections between households that are unable to compete in inflated real estate markets and homeowners who prefer to offer housing on their terms.  Secondly, we aim to enable access to goods and services on the platform to assist those in need. Thirdly, we curate information and provide links to resources to inspire and enrich users’ experience.

Many conventional “affordable housing” plans include subsidies to cover the “market rates” for vacancies.  But the real demand is for housing at costs that households in lower income brackets can afford.

Care is KindSM

Our hope is to motivate those with the power of property to act with kindness toward those less fortunate; to encourage people who are different from each other find mutual respect; to inspire people to find contentment with what they have; and to reinforce the fabric of American culture by spreading the spirit of inclusion.

Our primary focus is on the accessibility of affordable housing.  Our country is faced with a crisis in which too many Americans are paying more than the maximum national standard of 30% of gross income on housing costs: including rent or mortgage, maintenance and utilities.  Making more affordable housing accessible allows residents to reallocate funds toward other necessities, such as child care, education, healthcare, clothing, and food.  Enabling the increase of disposable income for millions of lower-income households in the United States raises spending power and strengthens the economy.


  • Build and launch by 2019 the Care For Us social media platform
  • Register 1,000 potential beneficiaries and as many homeowners on the site in the first year, focusing on the region with the highest rents, the San Francisco Bay Area
  • Help at least 200 households find affordable homes by year-end 2019