Changing Our Strategy

We set out with a grand vision of helping thousands of people find homes. But there was a grand barrier: our plan didn’t appeal enough to those who needed the help. We had launched an effort to find participants for a demonstration version of the Care For Us site. Should be easy, right? It wasn’t. While people found the concept “interesting,” it wasn’t enough to get them to sign up. Out of a dozen people we invited, only one person signed up. The people we asked were sober, had income, and could not be picked out of a crowd behaving as an outlier. Some had non-vehicular roofs over their heads; some didn’t.

We didn’t ask their reasons for not joining, though one person declined after reading our waiver which stated that this program had no guarantees and that participants were responsible for the information they share on the site.

We are Learning

Learning from this failure, we decided to pursue affordable housing in a more practical manner: build housing. We still believe that connecting people to vacant units is possible, but the approach needs to be different. Since building a web platform and building housing both take time, we weighed their differences and decided that providing places to live — with consideration of my architectural design study in Scandinavia — is the direction that is wiser and more likely to be effective.

Focused on Outcomes

At the same time, we want to produce outcomes. So far, Care Association has provided individuals and charities with goods, and we have supported individuals’ mental health assisting them in emotional regulation. While providing goods is intended through the still-planned Care For Us website, mental health support requires one-on-one contact. To provide this support, we are currently exploring ways to expand our reach.

These changes require more manpower, which seem to be timely since the number of volunteers on our roster increased from zero in May 2018 to twelve as of this month, including five who are currently active. We hope that by June we will have a volunteer taking over Executive Director duties to help us grow.

Slow and Steady

Building Care Association is like construction. It’s taking longer than expected. In spite of the setbacks, we are still hopeful and remain focused on our vision of affordable housing for all.

It’s too soon to share the details of our plan to create positive outcomes. I will say this: history has a lot to teach us, and we are applying those lessons to our approach.

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