About Care Association

Care Association is a San Francisco-based 501(c)(3) nonprofit that started in 2017 with a goal to utilize technology to alleviate economic burdens among lower- and middle-income Americans.  Since then, we changed our focus to building affordable housing starting with the San Francisco Bay Area.  We realized that people’s lack of disposable income was a product of the high cost of housing.  Nearly 12 million households in the United States are severely cost-burdened by the cost of rental housing, paying more than 50% of their income on housing costs, leaving little for basic expenses like food (Source).  That is roughly 1 out of 4 renting household. Even more people live in less-desirable situations,  traveling hours to go to work, or crowding housing units with multiple households.

Our new focus on housing development will take advantage of our experience in architecture, construction, and affordable housing advocacy.  Construction of affordable units is taking too long no thanks to high costs and people fighting developments.  We decided to use a different approach and begin pursing affordable housing development where we would likely be most successful as a young startup.  We plan to begin in Sonoma County where a recent provision is allowing the construction of tiny houses on foundations as affordable options.  We hope to leverage the properties we develop to continue building in other counties, including San Francisco.

The Care Association Team

Kiai Kim, Chief Executive Officer

As an Urban Studies major at Vassar College, Kiai worked to bring innovative ideas to fight homelessness by writing a thesis titled, “Self-help Housing as a Strategy to House the Homeless.”  Kiai has brought out-of-the-box thinking to years of experience in architectural and interior design, construction management, technical troubleshooting, marketing, publishing and content management. Kiai is dedicated to bringing innovative ideas to the nonprofit world.

Bruce Wolfe, Treasurer

Bruce brings many years’ experience in nonprofit and is currently President of the San Francisco Community Land Trust.  He also coordinates all administrative and Internet technology for Alcohol Justice and and oversees that organization’s networking, IT support, security, and web application services. He is also a professional audio engineer, stage manager, T’ai Chi instructor, and a Life Coach.

Bruce holds a Master’s Degree in Social Work with a concentration in Social Development from San Francisco State University.

Cedric Bertelli, Secretary

Cedric is the Founder and President of Emotional Health Institute, a nonprofit serving the United States in teaching emotional resolution, or emres, a process using viscero-somatic quieting to stop unwanted feelings and behaviors.  He also trains teachers and health workers for certification in emres, also offered as continuing education credit for marriage and family therapists in California. More about his work is at cedricbertelli.com.


Care Association is 100% volunteers. We have between 5-10 active volunteers most of the time with additional people who help with outreach efforts.

The organization’s tax documents may be viewed here.