About Us

Care Association began in 2017 with a goal to utilize technology to spread care within communities.  Our three founding members have engaged in nonprofit activities ranging from donating goods and time to nonprofits to being employed in nonprofit.  Some of our activities have been:

  • Providing donated items to people and nonprofit organizations in need of them, such as books for children and skills-learning tools for enrichment programs
  • Public workshops teaching emotional self-management skills
  • Advocacy for affordable housing

Though some of the activities are supported by other existing nonprofits, all are in congruity with the goals of Care Association.  

We have more than 50 years of combined experience in computer technology in the fields of publishing, marketing, website and content development, and systems administration.  With our experience, we put technology into service for the good of humankind.

The organization’s tax documents may be viewed here.

The Care Association Team

Kiai Kim, Chief Executive Officer

Kiai watched Diane Sawyer’s “20/20” special report called, “My Reality: A Hidden America,” which aired January 13, 2017 on ABC about the disappearing middle class and the struggles Americans have been facing to survive.  Her reaction: start a nonprofit aimed at this population in the United States. 

As an Urban Studies major at Vassar College, Kiai worked to bring innovative ideas to fight homelessness by writing a thesis titled, “Self-help Housing as a Strategy to House the Homeless.” Now with years of experience working in publishing and technology, she continues to use innovation to solve problems that inhibit social equity. Kiai brings out-of-the-box thinking, and years of experience in technical troubleshooting, marketing, publishing, web design, and content management.  In her spare time, she keeps up her personal blog, motorcyclebaby.com and instagrams under the handle @mtrgrrl.

Bruce Wolfe, Treasurer

Bruce coordinates all administrative and Internet technology for Alcohol Justice and and oversees that organization’s networking, IT support, security, and web application services. He is also a professional audio engineer, stage manager, T’ai Chi instructor, and a Life Coach.

Bruce holds a Master’s Degree in Social Work with a concentration in Social Development from San Francisco State University.  He brings to Care Association over 30 years’ experience in information technology and many years’ experience in nonprofit, including as President of San Francisco Community Land Trust.

Cedric Bertelli, Secretary

Cedric is the Founder and President of Tipi USA, a nonprofit serving the United States in teaching emotional regulation.  He also trains teachers and health workers for certification in the emotional regulation technique, also offered as continuing education credit for marriage and family therapists in California. More about his work is at cedricbertelli.com.